Kanye West took to Instagram on Monday to express his discontent with Adidas, accusing the brand of continuing to sell inventory of the Yeezy Boost 350 without compensating him. The Yeezy Boost 350 recently reappeared on the Adidas Confirmed app, prompting Ye to share a screenshot of the announcement, revealing the initial draw scheduled for 8:10 AM, MST on Feb. 29.
In his Instagram post, Kanye West made it clear that he is not receiving any payment for the sales of these sneakers. He urged his followers not to purchase these particular Yeezys, emphasizing that he did not create the colorways and that Adidas is pursuing legal action against him. West highlighted a perceived double standard in public reactions, noting how issues such as T-shirt designs or the color of his hat garner immediate attention, while serious matters like family dynamics or corporate exploitation often go unnoticed.
Addressing the fallout with Adidas, West pointed out the lack of public response when major corporations mistreat public figures. He questioned the potential consequences, raising concerns about potential actions such as taking down his album, freezing his accounts, and threatening collaborators not to work with him. West also criticized the latest iterations of the Yeezy Boost 350, referring to them as “cooorny” and expressing a widely shared sentiment that the model has lost its appeal.
Adidas severed ties with Kanye West in 2022 following controversial remarks made by the rapper, including antisemitic comments. Despite their split, Adidas announced in the subsequent year that it would continue selling the remaining Yeezy inventory, valued at around $1.3 billion, with the proceeds designated for charitable purposes.
