Kendrick Lamar has once again captured the top position on the Billboard Hot 100 chart with his powerful track “Not Like Us.” The song, which serves as a direct challenge to fellow artist Drake, has secured its place at number one for the second time, albeit non-consecutively, following a significant boost from its music video release on July 4.
The music video’s impact was unmistakable, leading to a 20% surge in streaming figures, with a total of 53.8 million official streams recorded. Additionally, the song received 40 million radio airplay audience impressions and achieved sales of 8,000 units in the week ending July 11. This notable performance marks the first time Lamar has enjoyed multiple weeks at the top spot on the Hot 100 with a solo project.
The buzz around “Not Like Us” is further amplified by comments from Harvey Mason Jr., the CEO of the Recording Academy. In a recent statement, Mason confirmed the track’s eligibility for GRAMMY consideration and praised its quality. He expressed optimism about its chances at the awards, highlighting the track’s strong reception and Lamar’s compelling artistry. According to Mason, there is no doubt that the track stands a good chance of receiving a nomination—and possibly winning—at the upcoming GRAMMYs, should Lamar decide to submit it.
As “Not Like Us” continues to dominate the charts and spark discussions within the music industry, it underscores Kendrick Lamar’s enduring influence and his ability to craft hits that resonate with both critics and the wider audience.
