Pharrell Williams takes the sneaker culture to new heights with his latest collaboration with Adidas. The highly anticipated “Virginia” pack, a tribute to his home state, features the ultra-sized Superstar 92. A pre-launch exclusive to A Ma Maniere and Social Status stores in Atlanta took place on February 15th, 2025.
The Superstar 92 isn’t your average sneaker. It embraces the chunky, oversized aesthetic reminiscent of 90s footwear, pushing the boundaries of the traditional Superstar design. This is a full-blown transformation. The silhouette boasts extra padding and a wider profile, creating a substantial, almost imposing look. While the iconic shell toe remains, it also has been supersized. The result is a statement piece, a conversation starter that demands attention.
This release reflects a broader trend in sneaker culture, where chunky, maximalist designs are gaining popularity. Brands are experimenting with exaggerated shapes and proportions, moving away from minimalist styles that have dominated the market for years. Pharrell Williams, is at the forefront of this movement, pushing the boundaries of sneaker design and influencing trends worldwide.
The “Virginia” pack holds special significance for Pharrell, as it pays homage to his roots. Superstar 92 serves as a compelling preview with its nostalgic spirit. The choice of Atlanta for the pre-launch further emphasizes the connection to Pharrell’s Southern upbringing.
For those who miss the pre-launch, there’s still hope. A wider release is expected later in the year, though details remain scarce. The retail price is set at $200, a reflection of the shoe’s unique design and Pharrell’s influence. Given the hype surrounding this release, it’s likely that the Superstar 92 will be a sought-after item, potentially selling out quickly upon its general release.
Pharrell William’s collaborations with Adidas have consistently pushed the envelope of sneaker design, and the Superstar 92 is no exception. This release signals a new era of bold and expressive footwear, where oversized silhouettes and maximalist designs take center stage. The pre-launch of the Superstar 92 is just the beginning, and sneakerheads everywhere are awaiting the full “Virginia” pack and the future of Pharrell’s Adidas collaborations.
