Japanese hip-hop artist Awich has teamed up with A$AP Ferg and legendary producer RZA on the single “Butcher Shop.” This collaboration ventures into the U.S. market, mixing her unique style with the essence of old-school hip-hop.
Awich describes “Butcher Shop“ as a convergence of her three realities: Okinawa, where she was born and raised; Tokyo, her current home; and New York, Ferg’s stomping ground. This intersection is not just geographical but also thematic, as the song explores the crossroads of culture, fashion, luxury, and the consequences of sin.
RZA’s production is unmistakable, with a dark, cinematic quality that has become his hallmark. The beats are sharp and evocative, providing a solid foundation for Awich and Ferg’s verses. The track’s American and Japanese hip-hop styles create a forward-thinking sound.
The music video for “Butcher Shop,” offers an immersive experience akin to a short film, set against RZA’s signature aesthetic. Awich and Ferg first performed the track live at a Jordan Brand event earlier this year, showing their synergy. This live performance highlighted the dynamic between the two artists, with Awich’s confident stage presence complementing Ferg’s charismatic delivery.
