Doja Cat has never been one to play it safe, but her upcoming album Vie looks to channel that defiance into something softer, stranger, and more emotionally layered. Described by Doja herself as a “pop-driven project” rooted in retro aesthetics and lo-fi textures, Vie isn’t just a pivot—it’s a reinvention disguised as nostalgia.
Fresh off her high-profile collabs—“Just Us” with Jack Harlow and the femme-powered “Born Again” with Raye and BLACKPINK’s Lisa—Doja is setting a different tone. In a July cover story for V Magazine, she described Vie as a record about “love, romance, and sex,” but one that confronts the messiness of modern connection rather than glamorizing it. “This album is very much about love in a way that reflects how I want it to be in the future—my hope, my hopefulness,” she said. The album seems to embrace longing without succumbing to the cynicism that often clouds today’s breakup anthems.
There’s a palpable shift in Doja’s visual aesthetic too. March saw her tease the Vie era with Grace Jones-inspired looks—tailored suits, floral accents, and sharp silhouettes—alongside the French caption “tu es ma vie 💋.” Even the name Vie (French for “life”) signals something more intimate and essential.
While official track details are scarce, unreleased songs like “Jealous Type” (used in a Marc Jacobs campaign) and rumored cuts like “Crack” and “Acts of Service” hint at a playful, thematic mix. This is Doja refracted through pop’s emotional prism—still provocative, but less reactionary.
And although there’s no confirmed release date yet, the rollout has already begun. Posts deleted, cryptic tweets sent, images scrubbed and replaced. Doja Cat is doing what pop stars rarely do anymore: letting mystery build. If Vie delivers on its promise, it might not just soundtrack the summer—it could redefine what vulnerability sounds like in 2025.
