The Jordan Tatum 1 is the lightest basketball shoe in the Jordan performance basketball line, as the name implies. On the other hand, it has a lot of significance for the Jumpman Brand as it navigates this recently started period after its 25th Anniversary. There will never be a Jordan Brand representative other than the guy himself, but Jayson Tatum has a good argument for being the head of the potent new group. While Luka and Zion both have impressive stat lines and highlights, JT has, at least in the view of MJ, achieved considerably more in terms of a real basketball.
Tatum couldn’t have timed the release of his first signature sneaker any better after joining Jordan Brand in the summer of 2019. Jayson Tatum is the epitome of what a real signature athlete should be, having fully developed into a consistent MVP candidate and a fixture at All-Star Weekend for the foreseeable future. When it comes to basketball shoe trends, performance shoe requirements, and the strain of economics, a “total package” shoe is only appropriate for a once-in-a-generation talent like Jayson.
Jayson Tatum on getting his own signature shoe:
I want people to feel like they can connect to me…The moment I saw the shoe or put the shoe on, I felt like I was in sync and closer to them in a way.
A sturdy and safe structure is necessary for an ultra-light basketball shoe. The JT1 has a thin-but-sturdy TPU frame that gives Jayson’s side-to-side motions support and torsional stability. Moreover, the outsole has plate technology that is intended to aid swift transitioning motions. Lightweight alone for the sake of being light might be inefficient without these elements. The mesh knit top helps to lighten the product up. Further support is provided by a cushioned ankle collar, and the right amount of cushioning is provided by a large-volume Zoom Air unit in the forefoot.
As a part of this initial launch, four color schemes that were all inspired by previous Player Editions have been formally disclosed. To further bind Jayson’s private life to his fans, each of these colorway variations has appeared on earlier Air Jordan models but is now being made available to the general public. Jordan Brand has stated that the “Zoo” colorway will be available in complete family sizes starting on April 7, 2023. April, May, and June will see the publication of the final three.