Pharrell Named New Louis Vuitton Menswear Creative Director

Louis Vuitton has named Pharrell Williams as the new Men’s Creative Director. The 13-time Grammy winner will unveil his first collection with the legendary French house in June of this year, during Men’s Fashion Week in Paris, LV’s hometown and headquarters. The move sees Pharrell fill the role previously held by the late Virgil Abloh.

I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter

Pietro Beccari, Louis Vuitton’s Chairman and CEO

Pharrell Williams has a long and successful career in the music industry, having made his name as one-half of The Neptunes production duo. He has produced hits for Snoop Dogg, Jay-Z, Kelis, Lupe Fiasco, Clipse, and Busta Rhymes, among others. The Neptunes also released original material, and later, Williams did the same with his genre-fusing rock band N.E.R.D.

In the last decade, Pharrell has solidified himself as a solo star, too, collaborating with Daft Punk on the major hit “Get Lucky” and winning Oscars and Emmys for his musical contributions to “Despicable Me 2” and “Hidden Figures.”

Pharrell has also made a significant impact in the world of fashion, leading trends with his Billionaire Boys Club and Ice Cream apparel brands. In line with Abloh’s mission, BBC and Ice Cream elevate traditional urban wear pieces, from jeans and hoodies to t-shirts and baseball caps, with vibrant prints that speak to pop culture and the radical act of uplifting oneself from the gutter to the stars.

In 2019, Pharrell entered the hospitality realm, collaborating with Miami club-owner-turned-developer David Grutman on the Swan restaurant and Bar Bevy in that city’s Design District. The pair followed that in 2021 with the opening of The Goodtime Hotel.

Pharrell has made no public comment yet about his recent appointment to the Louis Vuitton team, but fans and fashion enthusiasts alike are excited to see what he will bring to the iconic brand’s long-standing legacy of thoughtful design, groundbreaking style, and French technique.