Following their previous hit “Habana Social,” featuring suela ray, V.H.S. (Villainz, Heroes, and Suckas), the groundbreaking collective in the alternative hip-hop genre has resurfaced with an exhilarating new single: “The Welcome Song.” This latest release comes complete with a thought-provoking visual presentation, skillfully infused with state-of-the-art AI-generated imagery.
With a fearless and unapologetic aesthetic, the accompanying video for “The Welcome Song” arrives at a moment marked by a heightened focus on matters of identity and politics. In this cultural climate, it stands as a sanctuary, a bastion of unity and inclusivity, challenging the status quo and beckoning viewers into an artful world of thoughtful rebellion.
Boris Meshkov and Salomo stand at the creative helm, directing and producing the latest visual offering from V.H.S. In this intriguing video, the artistic talents of Hikari Kiretsu and Rémi Pinaud are on full display as they weave their animation magic.
The visuals in this production are a captivating fusion of interesting characters and mind-bending effects. With masterful precision, they morph the face of V.H.S.’s Improv Logic into a kaleidoscope of identities, effortlessly transitioning between familiar personas, renowned celebrities, and influential figures such as Elon Musk and Morgan Freeman, adding an extra layer of fascination to the artistic experience.
“The Welcome Song” revels in the diversity of each and every individual. V.H.S. echoes the myriad stories and experiences that make up the rich and complex portrait of humanity. Whether one identifies as a tomboy, a sunbather, a protester, or a film critic, irrespective of their origin, merits a place of belonging, a platform for their voice, and a warm, sincere welcome.
Embracing both the familiar and the unconventional, V.H.S. encourages listeners to contemplate the common bonds that unite people. “The Welcome Song,” from their debut album, Love Letters From The End Of The World, navigates the nuanced world of identity. Guided by lyrical genius Improv Logic and the skilled hands of producers AND and Julian Daniel, the record, consisting of 18 tracks, balances on the edge of the unknown, infusing rhythms into a promising future.
Watch the official music video below:
Listen to “The Welcome Song” here: