New data from ChartData reveals that Kendrick Lamar’s track “euphoria” has quickly soared to 1 million sales in the US, achieving platinum status in just under a month. This achievement marks Kendrick Lamar’s third release of 2024 to hit platinum, joining “Like That” and “Not Like Us,” all of which take aim at Drake with fiery diss lyrics.
Released hot on the heels of Drake’s own diss tracks, “Push Ups” and “Taylor Made Freestyle,” “euphoria” boasts production credits from Cardo, Kyuro, Johnny Juliano, Sounwave, and Yung Exclusive. The song features a sample of Teddy Pendergrass’ “You’re My Latest, My Greatest Inspiration,” adding nostalgic flair to Lamar’s modern sound.
This latest success further solidifies Lamar’s dominance in the rap scene and intensifies the ongoing rivalry between him and Drake. With each release, Lamar continues to prove his prowess as both a lyricist and a hitmaker, captivating audiences worldwide.
Kendrick Lamar's "euphoria" has now sold over 1 million units in the US. pic.twitter.com/93TIGEwPTG
— chart data (@chartdata) May 28, 2024
In the realm of contemporary rap, Kendrick Lamar’s “euphoria” stands as a testament to his talent and influence, weaving together intricate beats and thought-provoking lyrics. As he continues to push boundaries and redefine the genre, fans eagerly await what’s next from this trailblazing artist.