Kendrick Lamar continues to intensify his rivalry with Drake with the release of the music video for his single “Not Like Us.” The visual spectacle, directed by Lamar and Dave Free, prominently features Lamar’s longtime fiancée, Whitney Alford. This move follows a series of pointed exchanges between Lamar and Drake, culminating in Lamar performing “Not Like Us” repeatedly during his recent “The Pop Out” concert in June.
In the video, Lamar doesn’t hold back, making references to Drake and his OVO label while celebrating with fellow West Coast hip-hop luminaries. Cameos abound from notable figures such as “Not Like Us” producer Mustard, Tommy the Clown, former Toronto Raptors star DeMar DeRozan, and Anthony “Top Dawg” Tiffith, CEO of Top Dog Entertainment.
Alford, alongside Lamar and their two children, plays a central role in the narrative portrayed in the video. This inclusion comes in the wake of Drake’s own track “Family Matters,” where he addresses Lamar’s relationship status and alludes to personal details about Alford and Lamar’s family life.
Drake’s lyrics pointedly speculate on Lamar’s commitment, suggesting discrepancies between his public engagement and private life. Despite these barbs, Lamar’s response in “Not Like Us” and its subsequent chart-topping success on the Billboard Hot 100 suggest a significant sway in public opinion regarding the feud.
With this latest move, Lamar solidifies his position as a dominant figure in the ongoing rap rivalry, sparking further debate among hip-hop enthusiasts about the real winners and losers in this high-profile clash.
