Travis Scott‘s highly anticipated album, Utopia, has arrived, and with it comes a sleek new merch collection, including a pair of ultra-simple Nike Air Force 1 Lows. The design of these AF1s is stripped down to the basics, featuring the “Utopia” scribbling followed by the Cactus Jack branding on the heel, leaving the rest of the shoe in classic white leather.
Despite the minimalist approach, the $150 Utopia shoes sold out in a flash, leaving many fans scrambling to secure a pair. For those still interested, sneaker flippers are now offering them for around $200 on resale sites.
AIR FORCE 1 – UTOPIA 🤍— TRAVIS SCOTT FANS 🔥 (@LaflameScott) July 28, 2023
WHO WANTS A PAIR? pic.twitter.com/ICeL2ZAKH7
This isn’t the first time Travis Scott‘s Nike shoes have caused a frenzy. His previous Nike Air Force 1s were also in high demand and sold out rapidly. However, those shoes boasted a canvas build and premium Swoosh detailing, setting them apart from the straightforward design of the Utopia Forces.
- Read More: “UTOPIA” by Travis Scott is Out Now
It’s worth noting that Scott’s ultra-simple AF1 collaboration is not entirely unique in the sneaker world. Over the years, we’ve seen other low-key AF1 collabs, often featuring subtle collaborative touches on the heel. Some notable examples include Supreme’s Box Logo shoes, Eminem‘s Shady Records Air Forces, and JAY-Z’s Roc-A-Fella AF1s.
Even Drake joined the ranks with his Certified Lover Boy Forces, which, while not taking the classic heel route, still sported understated “Lover Boy” details. These collaborations demonstrate the enduring appeal of the timeless Air Force 1 silhouette, even when presented with a minimalist twist.
Alongside the Utopia Air Force 1s, Travis Scott‘s merch collection also includes tees created in collaboration with KAWS and Saint Michael. The rapper didn’t stop there, as he dropped that iconic Utopia briefcase, similar to the one he carried during the album’s rollout, along with the exclusive Friends & Family Utopia sneakers.